Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Image created by Ryan Schradin.)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Convince & Convert

JUNE 3, 2010

Don’t laugh – this was in 2007. The rise of the social media website plugin is allowing its functionality to metastasize across the web to become a part of the infrastructure – Facebook’s little announcement is the first of what will undoubtedly be many such initiatives to make social websites the default.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. It is currently backed by Centerbridge Partners and employs 900 people.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118