Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Talkin' 'bout a revolution.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Online Marketing Institute

OCTOBER 1, 2010

John Bauer In considering baby steps to leverage social sign on and speaking from an IT security/traditional single sign on perspective, it might be helpful to consider social sign on as a "step" in the user authentication process. Plus, building in some checks to the login process should further help keep personal information in sync. "We

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Onalytica B2B

APRIL 27, 2017

Marketing trends are ever-changing as consumers change the way in which they vet brands and approach their decision process. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. Earned Media/WOM trumps all. PAY PER CLICK: THE PROS.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Hubspot

FEBRUARY 11, 2013

Was that post written in 2007, or yesterday? Don't pay any mind to your analytics that will highlight the most popular parts of your site. 59) Make your email opt-out process extremely infuriating. You know, so they've had time to reconsider the unsubscribe, or maybe just give up during the process and keep getting your emails.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28