Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

AUGUST 17, 2018

So it turned to influencers to spread word of mouth in the market and did achieve its goal. The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. Leesa Leesa is an online store that sells mattresses and bedding accessories. Try our classes for free.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Online Marketing Institute

OCTOBER 1, 2010

Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks. This, could, overtime go away as we’re seeing Facebook snuggle up to payment systems like Paypal in recent quarters.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. Want to see every person that’s tweeted about you or send a Facebook message about you in the last 2 days? No problem.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Webbiquity

MARCH 31, 2010

Why are consumers following brands on Twitter and Facebook? Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% The median Twitter user is 31, compared to 26 for Facebook and 40 for LinkedIn. Do C-level executives really click on ads?

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Hubspot

FEBRUARY 11, 2013

Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. 9) Post something to your Facebook business page every five minutes. Isn't that how you get maximum visibility through Facebook's EdgeRank algorithm ?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28