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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. Only about 8% of all ad dollars have flowed online so far, and when they do, the price that newspapers can get for ads in those digital pages is vastly less than in their print equivalents. Patron Technology - the leader in e-mail and online marketing for arts & culture.

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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. However, research statistics aren’t sufficient. Of course not. Profit margin. Net profit. Leadership.

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