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9 call analytics platforms for marketing teams to consider

Martech

For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. It has 50 employees.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap. April 2008. March 2008. February 2008. January 2008.

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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Do you suppose the storage giant conducts an ROI analysis before making that decision? Of course not. Profit margin.

ROI 50