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Conversica Appoints Jim Kaskade as Chief Executive Officer

Conversica

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. The company has also been named as an Inc. 5000 Fastest Growing Business four years in a row.

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Conversica Appoints Jim Kaskade as Chief Executive Officer

Conversica

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. The company has also been named as an Inc. 5000 Fastest Growing Business four years in a row.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry.

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5 Ways B2B Marketing Professionals Can Leverage Social Media

Adobe Experience Cloud Blog

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. It is not uncommon for a prospect to read a vendor's blog for 6 months or even longer before engaging that vendor, or for a lead to require seven or eight marketing touches before being sales ready.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

History: Dropbox was founded by MIT students Drew Houston and Arash Ferdowsi in 2007 after Drew constantly forgot to bring his USB flash drive to class. By 2007, the service was launched several more countries, and as of 2020 Amazon Prime has 150 million subscribers in seventeen countries. billion as of 2019. 13) Workday.