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Programmatic Advertising Glossary & Brief History

Digilant

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. billion in 2007).

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What is Programmatic Digital Advertising?

Digilant

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. . To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. billion in 2007). . AdSense quickly became synonymous with spam and ad fraud.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth.

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Key shopping days for advertisers in the countdown to Christmas

Bannerflow

And, of course, knowing which day is when, the differences between them, and their country specific focuses, is vital when building display advertising that performs. The day came and went, until in 2009, Alibaba began a campaign focusing on the fictional holiday. Producing a fine display campaign is essential. Black Friday.

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A Shortish History of Online Video

Vidyard

By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. Much like television was made for people, but largely paid for by advertising, the internet was beginning to emerge as an ad-defined space as well.

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Best Social Media Stats and Market Research of 2009

Webbiquity

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% Social Networks More Than 20 Percent of Online Ad Impressions by Inside Facebook. in 2009 to 11.3% At the same time, magazine net ad revenue declined 10.2%