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Programmatic Advertising Glossary & Brief History

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. billion in 2007). In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

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What is Programmatic Digital Advertising?

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . billion in 2007). . In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. last year (2009). search volume rose 16% from 2009 to 2010.