Sat.Apr 16, 2005 - Fri.Apr 22, 2005

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B2B Lead Generation Blog: Ten ways to Better Manage Sales Leads

B2B Lead Generation Blog

Most marketers believe that generating more sales leads is the key to hitting their revenue targets. That's not always true. In fact, most companies need to do a better job managing the leads they already have. Effective lead management

B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

B2B Lead Generation Blog

Nigel over at Selling IT shares his insights from a recent keynote speech that he attended by lead generation maven, Ruth Stevens. The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing

B2B Lead Generation Blog: Lead generation & nurturing with a human touch

B2B Lead Generation Blog

marketers must stop viewing lead generation and lead nurturing as a series of campaigns. it's really a dialogue - a conversation. we must remember that companies don't buy. people do. lead generation starts the dialog with the right

B2B Lead Generation Blog: MarketingSherpa Seeks Best Marketing Blog

B2B Lead Generation Blog

marketingsherpa just opened up nominations for best blog reader's choice awards. be sure to let them know about your favorite marketing, advertising, and pr blogs. anyone can nominate. last year, the b2b lead generation blog (yours

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Smart Marketing: Blogs will change your business

Smart Marketing

check out this great article in the latest business week. it clearly paints a bright picture for blogs in the future of business. among the highlights: "sure, most blogs are painfully primitive. that's not the point

Smart Marketing: How to get leads while networking

Smart Marketing

yesterday i was asked by the twin west chamber of commerce (where i'm a member) to give a tip on how to best network within this organization for leads. my answer was to cast a "deep net" vs. a "wide net

Smart Marketing: Like this blog? Please nominate it

Smart Marketing

marketing sherpa is once again accepting nominations for best marketing, pr and advertising blog awards. if you like this blog, could i ask a favor? would you consider nominating it for best small business blog? all you have to do is

Smart Marketing: Search engines continue to grow

Smart Marketing

double click has just issued an interesting white paper called "the decade in online advertising; 1994-2004". in it, search engine marketing is given its due. according to the report, the search engine market accounts for fully 40% of

Smart Marketing: Retail marketing tip; Reciprocity

Smart Marketing

during a recent family vacation to maui, we all visited hilo hatties and they did something that really stood out in my mind. as we entered the store, one of the employees draped a free seashell necklace over each of our heads

Smart Marketing: Avoid this direct mail mistake

Smart Marketing

if you go to the expense of sending out a direct mail piece including an envelope, do yourself a favor and include a cover letter. just received a direct mail piece (from a prestigious event center here in mineapolis) with only one

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.