Smashmouth Marketing
AUGUST 26, 2009
There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.
Smashmouth Marketing
AUGUST 24, 2009
Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.
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Smashmouth Marketing
AUGUST 28, 2009
When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work. It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below.
Smashmouth Marketing
AUGUST 28, 2009
When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. So below is a collection of data sources we've used in our lead generation work. It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below.
Smashmouth Marketing
AUGUST 27, 2009
There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.
Smashmouth Marketing
AUGUST 27, 2009
There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Answer : First, don't let the question drag you into a black hole or throw you off your game.
Smashmouth Marketing
AUGUST 25, 2009
Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only. Outbound Only. The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.
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