Paul Gillin

AUGUST 29, 2012

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. If you’d like to be notified when the book is available, please comment below or drop me a line. In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century.

Paid Search Agency 101

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Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. The target publication date is late 2012. I’ll be posting a few excerpts here during the next few months and would appreciate your comments. We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare.

Twitter 92

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Paul Gillin

AUGUST 4, 2012

My last e-mail exchange with Peter Morrissey was disconcerting. Peter always responded to my newsletters, and he didn’t let me down when I sent my latest one three weeks ago. But there was something wrong this time. It had been months since I had been able to get a newsletter out the door. In the meantime, a friend had told me that he heard Peter was pretty sick, but I hadn’t had a chance to confirm that rumor.

Cross-Selling 92

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Paul Gillin

AUGUST 6, 2012

Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.

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