Envy
MAY 9, 2024
Probably the most controversial of all paid campaigns , competitor campaigns on Google Ads can either bring you high intent leads or have you waste extra dollars and spend even more on your own brand. The outcome, of course, relies greatly on how you run them.
Square 2 Marketing
MAY 9, 2024
When you crafted your content marketing strategy, were you thinking digital-first? Sure, digital assets are likely in there with a webinar, a video series or perhaps content written to link to in a nurture campaign. But digital content can’t just be an afterthought – even in B2B. It’s got to be the foundation.
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HG Data
MAY 9, 2024
Functional Area Intelligence earns the American Business Award’s Bronze Stevie in the Big Data Solution category! HG Insights’ Functional Area Intelligence (FAI) was named the winner of a Bronze Stevie® Award in the Big Data Solution category in The 22nd Annual American Business Awards®. The American Business Awards (ABA) are the premier business awards program, […] The post HG Insights’ Functional Area Intelligence Wins American Business Award appeared first on HG Insigh
Martech
MAY 9, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
PureB2B
MAY 9, 2024
Without high-quality data, your email marketing campaigns may lead to poor results. Here are the signs of B2B data decay in your email lists.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
protocol 80
MAY 9, 2024
With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only accessing email on the go, but also relying on search engines and AI-powered assistants to help them find how-tos, products, and services.
Inbox Insight
MAY 9, 2024
Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. In fact, outsourced lead generation can produce 43% more outcomes compared to in-house lead creation. This guide explores the following: Understanding lead generation outsourcing How lead generation outsourcing works The benefits of outsourced lead generation Overcoming ch
SmartBug Media
MAY 9, 2024
Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Not only does a good plan ensure that everything goes smoothly the day of, but it’s also necessary to maximize lead capture. A successful event is one that, at the minimum, is coordinated and enjoyable, but ideally also secures and converts valuable leads for your business.
illumin
MAY 9, 2024
Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2BMarketing.net
MAY 9, 2024
In this week’s episode of the B2B Marketing Podcast, David Rowlands Head of Product, B2B Marketing and Propolis sat down with Lynzi Ashworth, Marketing Director, Aon to discuss marketing’s impact on the overall business and more importantly – how to prove it. From understanding the growth priorities in the business to getting into a strategic mindset and showcasing your brand success, they discuss everything you need to be doing to drive revenue.
Lead Forensics
MAY 9, 2024
But what do we mean by “the best sales team”? We mean world-class. If you’re pushing everything you’ve got in the right way and maintaining the highest standard, there’s no reason you can’t bring results that show your product, your organization and your sales team are a cut above the rest. So how is this achieved? These 10 steps will see you through to building a world-class B2B sales team. 1) Hire the right people Whether starting from scratch or looking to bring some new blood to your existin
Ahrefs
MAY 9, 2024
Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.
Valasys
MAY 9, 2024
In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. With a unique blend of skills and strategies, Steven has consistently achieved success in the competitive field of digital marketing. From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Spiralytics
MAY 9, 2024
Remember those polls you had fun answering on Instagram? Or when you saw behind-the-scenes footage of your favorite brand’s photoshoot? You may not notice, but these bits of information are ephemeral content. The great thing about them is they work like a charm at reeling in customers and keeping audiences hooked. Ads on Instagram Stories have the potential to reach over 500 million individuals , given that half a billion users tune into Instagram Stories every day.
Valasys
MAY 9, 2024
The leading enterprise marketing automation platform, Cordial, has released a set of new features to help marketers to harness marketing workflow to enhance the optimization of processes according to business objectives and use AI for better customer understanding. These innovations make Cordial a tool for business entities that want to experience remarkable improvements in linking customer relationships and marketing efficiency.
Optinmonster
MAY 9, 2024
Are you looking for new ways to grow your business? Not sure how to build a mailing list or what are its advantages? For some business owners, email marketing may seem archaic. With the prevalence of social media and a hundred other forms of messaging, the traditional email format might feel relatively old. However, email remains one of the most powerful forms of business communication.
Ahrefs
MAY 9, 2024
There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Scoop.it
MAY 9, 2024
“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. Here we’ll de-mystify content distribution, define what it is, best practices, and how to use some advanced content distribution strategies to get the most out of your marketing assets.
Mereo
MAY 9, 2024
Bossing your meetings is about establishing control and direction in every sales engagement between you and the buyer. Too often, sellers enter meetings underprepared, resulting in an understated conversation that undermines the intended progress and outcomes. TAKE THE LEAD ON EVERY SALES MEETING Why does this matter to the buyer? 81% of sales professionals say buyers complete research before they connect, according to a CRM system vendor analysis.
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