Marketing Craftmanship

JUNE 21, 2011

Page One of IBM's 4-Page Insert. “Every advertisement should be thought of as a contribution to the. complex symbol which is the brand image.” - David Ogilvy. In recognition of its founding 100 years ago, last week IBM produced a 2,592-word, four-page advertising insert that ran for just one day in the U.S. issues of the Wall Street Journal, the New York Times and Washington Post.

Advertisements 109

Advertisements Advertising Marketing Budget Paid Search Agency 109

Marketing Craftmanship

JUNE 12, 2011

St. Jude Works His Magic. It took 355 starts, but PGA Tour professional Harrison Frazar finally got his first career victory at the FedEx St. Jude Classic, beating Robert Karlsson on the third hole of a sudden-death playoff. With 4 second-place finishes over the course of his 13-year career, he’s come close to a Tour win, but few expected Frazar to ever make it to the top of a Sunday afternoon leaderboard.

Course 109

Course 109

Marketing Craftmanship

JUNE 7, 2011

Marketers Can Leverage Knowledge of Online Behavior. In a discussion on WNYC regarding the economic impact of restaurant reviews, Reuters finance blogger Felix Salmon claimed there is research to support the counterintuitive notion that the most important aspects of online customer reviews on Yelp.com and other community opinion websites have less to do with whether the reviewer pans or praises the restaurant, and more to do with how well the review is written – in terms of its sentence structur

Ethics 109

Ethics Opinions Blogger Marketing Proposals 109

Marketing Craftmanship

JUNE 6, 2011

Can Journalists Survive the Internet Age? Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong? An new study presented at the 61st Annual International Communications Association Conference , analyzed how the mainstream media reported on Sara Palin’s 2009 Facebook post, which read: “The America I know and love is not one in which my parents or my baby with Down Syndr

Business 109

Business Case Studies Curation Validation 109