KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. I’m happy to say we won more than we lost and learned from the opportunities missed. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing.

Internet Marketing 181

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 181

KoMarketing Associates

DECEMBER 5, 2012

We all know the backbone of any good SEO program is selecting the proper keywords to target. What does a company offer and what keywords do customers use to search for it? One factor that can often be overlooked when choosing the right keywords is the keyword intent. While a keyword may seem valuable on the surface (i.e., it has strong search volume, it describes the service/product, and it’s used by competitors), do you know what people are really looking for when they search it?

Keywords 191

Keywords Intent Lead Gen Buying Cycle 191

KoMarketing Associates

DECEMBER 21, 2012

On this “cold, bleak, biting” December morning, it’s easy to recall the Christmases of my youth. As a kid, I got all dressed up and went to see the local theater’s production of “A Christmas Carol” every year with my family. It didn’t matter how many times we went; somehow, seeing Tiny Tim hoisted over his father’s shoulders or old, crotchety Scrooge sitting by the fire in his night shirt and matching sleeping cap seemed, each year, like a new experience.

Planning 171

Planning Content Marketing Television marketing Advertising Agencies 171

KoMarketing Associates

DECEMBER 14, 2012

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy!

Internet Marketing 206

Internet Marketing B2B Marketing B2B Search Engine Marketing 206