Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates
Convince & Convert
NOVEMBER 11, 2012
Photo from BigStockPhoto.com. I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer. But, we too often mistake audience for influence, and in the bright light of day these programs can be great at generating impressions, but the results at the downstream behavior level are frequently “hard to determine.” IR
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