Sat.Apr 21, 2012 - Fri.Apr 27, 2012

Biznology

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Digital Developments in Event Marketing

Biznology

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

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Looking for a job? Why aren’t “job creators” finding you, instead?

Biznology

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. I’ve been reviewing stacks of resumes from scores of candidates representing the full spectrum of skills and experience. But, even in the current labor market, finding the right candidate is hard. If you’re one of those candidates — or will be when you graduate next month — there’s one thing you should know before you send out your n

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Perform a Link Audit to Monitor Link Building Efforts

Biznology

Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit.

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Images Might Define Your Online Image Moving Forward

Biznology

It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. I get that I am exaggerating, but with the direction the online space is headed, it is going to become a rather important principle for businesses to grab on to and then run with.

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Don’t Roll Your Eyes at Social Media Influencers

Biznology

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away, even through the terse messaging of a single pitch.