Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Message boards and forums are full of marketing gold but if gold were that simple to collect, everyone would be loaded.

Wikipedia 149

Wikipedia Communities Internet Marketing Fulfillment 149

Biznology

FEBRUARY 20, 2012

Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. What separates you from those other folks is your focus on driving meaningful results for your business. And, as I mentioned last month , part of driving meaningful results involves establishing clear, measurable objectives for your team to rally ’round.

Cost per Acquisition 116

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 116

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. You go to a conference, watch in awe the keynote speaker making a very convincing case that the-world-has-completely-changed-and-nothing-will-ever-be-the-same-again and leave energized, certain that we are all just witnessing the dawn of a brave new business world where you will never have to deal with email and endless meetings, hierarchy is replaced by a flat organizational structure and any knowledge you need is within close reach–all you have to do is to Google it.

Wikipedia 104

Wikipedia Business Terms and Conditions Social Media 104

Biznology

FEBRUARY 22, 2012

Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas.

Spending 101

Spending Fulfillment Mobile Advertising Customer Satisfaction 101

Biznology

FEBRUARY 24, 2012

Image via Wikipedia. I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of the social media “metrics” marketers turn to are mere hollow representations of success. She stated: The end destination is not for someone to follow your page on Twitter or on Google+.

Personalization 108

Personalization Business Social Media Wikipedia 108