Biznology

JANUARY 3, 2012

Image via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or.

Blogger 154

Blogger Outreach Long Tail Marketing Lock-In 154

Biznology

JANUARY 4, 2012

Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. Lately, the hawkers are adding more come-ons to the pitch (“Coupons for 20% off electronics”), but I don’t think it is markedly increasing the uptake among commuters.

Planning 147

Planning Paid Search Agency Wikipedia Internet Marketing 147

Biznology

JANUARY 5, 2012

Image via CrunchBase. A couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. Unlike competitors (even large ones such as Microsoft and Facebook) that must ally to compete with Google, the Big G is determined to fight everyone and win. All of which is cool. But the question is, “Can Google pull it off?

Google 87

Google Buzz Advertising Agencies Social Networks 87

Biznology

JANUARY 6, 2012

Image via CrunchBase. I read a post recently from Seth Godin. He is an interesting fellow in that many times he has great ideas if you can just get past his arrogance, but I digress. The post was referring to looking at the past and what you had done in the face of the crazy times that existed in whatever era you wanted to choose. To sum it up, there is never a perfect situation with economies, world peace and other things being taken care of or eliminated completely.

Internet Marketing 80

Internet Marketing Social Media Marketing Practices 80