Biznology

OCTOBER 4, 2011

Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective cl

Long Tail Marketing 152

Long Tail Marketing Blogger Outreach Verticals 152

Biznology

OCTOBER 5, 2011

Image via Wikipedia. Back in the days when “Web 2.0″ was a hot buzzword, many people asked what “Web 3.0″ would look like. Even though that question sounds now as outdated as an X-Files re-run episode, the quest for “what’s next?” is always in our minds. I’m no better prognosticator than anybody else, but my best answer would be: look at where the inefficiencies are.

Social Media 134

Social Media Media Web 2.0 Distribution 134

Biznology

OCTOBER 3, 2011

Image via CrunchBase. I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know what to do in social media. They are afraid that they will make a mistake. That they will say the wrong thing. Or, they fear that they don’t know what to say at all–even that they have nothing to say.

Social Media 126

Social Media Media Twitter Act-On 126

Biznology

OCTOBER 6, 2011

Image via CrunchBase. Steve Jobs’ tragic death yesterday resulted in great accolades, making it easy to forget that he took a lot of criticism for his leadership style during his tenure at Apple. I think businesses would do well to study the Steve Jobs leadership method and take a few pages from his playbook. The bottom line in business ultimately is more than just having a vision.

Thought Leadership 114

Thought Leadership Work Management Paid Search Agency Communities 114

Biznology

OCTOBER 7, 2011

I will admit that I am on the higher end of the social media user scale with regard to age. If you are that curious, I am 47 years old and have been working in the Internet space in some form or another since 1998. I am not a truly technical person but I can make my way around a little. I am not some social media or tech super user but I would suspect my involvement is on the high end in my age group (considering how most of my lifelong friends use it).

Google 110

Google Adsense Adwords Loyalty 110