Biznology

MAY 5, 2011

Image by ChrisK4u via Flickr. by Frank Reed. I had the chance to do some first hand "research" this weekend as I spent some time with a family member (he's my half -brother, Dave, if you really need to know) who is, let's just say, considerably younger than I am. We represent two very different age groups on the Internet spectrum and the experience opened my eyes to a few things that I thought would be good for all of us to think about.

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Generation Research Internet Marketing Social Media 118

Biznology

MAY 2, 2011

Image by doug88888 via Flickr. Don't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I used to work for IBM, which is one of those places in love with justifications for how you spend money before you drop a dime. And you can put together business cases for Internet marketing projects, but there is another way, too.

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Internet Marketing Business Search Marketing Marketing 115

Biznology

MAY 4, 2011

Image by blprnt_van via Flickr. In the last two days, I've written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to put together a business case first. Yesterday, I talked about how persistence is the big thing that people need to succeed in digital marketing --never give up.

Online Marketing 108

Online Marketing Business Internet Marketing Marketing 108

Biznology

MAY 5, 2011

Image via Wikipedia. I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook. Jake had a long list of questions for me, with more coming from his students, covering such subjects as the biggest trends in search, Facebook's odds of unseating Google, the importance of social media, techniques and tools for keyword research, whether Google Analytics is a sufficient Web metrics tool, and man

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Search Marketing Trends Marketing Analytics Tools Wikipedia 104

Biznology

MAY 3, 2011

Image by cogdogblog via Flickr. Lots of people ask me what it takes to succeed as a digital marketer. I often grapple with that question when I teach a class, often to at least some people who are "in transition." They want to know what it takes. If you want to know the one thing, the most important thing, the thing that differentiates the winners than the losers the great majority of the time, then check out my latest post on Search Engine Guide, " Digital marketing success: Do you have 'the on

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Class Differentiation Search Marketing Marketing 97