B2B Memes

SEPTEMBER 29, 2011

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload.

Ethics 119

Ethics Startups B2B Sales Paid Search Agency 119

B2B Memes

SEPTEMBER 28, 2011

Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. It used to be that the threshold to publication was as high as the transom. The only way most people could hope to cross it and break into print was through an unlikely toss over a publisher’s front door. The Web, of course, has flung the door wide open, and there are few barriers to publishing left standing.

Barriers 108

Barriers Sample Statistics Impressions 108

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. Though the editor had done thorough reader research in proposing editorial topics for an upcoming magazine project, the sales staff would have none of it: The topics I suggested would provide the basis for good editorial quality; howev

Marketing Proposals 125

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 125