B2B Marketing Traction

DECEMBER 26, 2012

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. The video embedded below is an engaging way to learn Cialdini’s six (6) universal principles that guide people in their decision making and includes examples and tips on how to sell and market more successfully.

Video Marketing 118

Video Marketing B2B Marketing Planning B2B 118

B2B Marketing Traction

DECEMBER 17, 2012

This morning I recommended Certified Management Consultant Dennis McCue’s speaking skills on LinkedIn. I recorded it in a video to show you how to enter a recommendation on LinkedIn. Watch the video below for the exact steps needed to add recommendations for your LinkedIn connections, and please add your comments below.

Linkedin 104

Linkedin Video Marketing Consulting 104

B2B Marketing Traction

DECEMBER 12, 2012

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features.

Linkedin 143

Linkedin Work Management Video Marketing Profiling 143

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. The problem is they are often poorly implemented. “The QR Code (abbreviated from Quick Response Code ) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry to allow components to be scanned at high speed. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes.” From Wikip

B2B Marketing 104

B2B Marketing B2B Landing Pages Wikipedia 104

B2B Marketing Traction

DECEMBER 6, 2012

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? Some businesses think that to get marketing jobs done, they need to hire a firm with staff.That comes with overhead from staff that has to be kept busy and payroll that has to be met, and often that means the firm does more selling than necessary.

Consulting 108

Consulting Paid Search Agency Work Management Marketing Management 108

B2B Marketing Traction

DECEMBER 3, 2012

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. I compared the 2013 results to 2012, and found some interesting factoids. What is changing in B2B Content Marketing from 2012 to 2013? 1. Infographics , licensed syndicated content, mobile applications and gamification are new tactics – they were not even on the 2012 list. 2.

Tactics 127

Tactics B2B Marketing Planning Content Marketing 127

B2B Marketing Traction

DECEMBER 13, 2012

What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. (Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.) Now is a good time to think about what worked, what did not work, and what marketing tactics you will reduce or eliminate and what tactics you might add.

Planning 154

Planning Marketing Plans Paid Search Agency Marketing & Strategy 154