B2B Marketing Traction

NOVEMBER 23, 2010

Tweet. If there’s anything constant with marketing in the last ten years, it’s change! Buyers have changed the way they buy. Sellers have to change the way they sell. Marketing technology has changed and is changing so fast that about the time you learn how to use a certain technology, a new version or an update comes out and you have to learn new features!

Paid Search Agency 109

Paid Search Agency Trends Work Management Marketing Management 109

B2B Marketing Traction

NOVEMBER 12, 2010

Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate.

Service 134

Service Analysis Class Education 134

B2B Marketing Traction

NOVEMBER 2, 2010

Tweet. Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” the consultants said, “Err, we don’t do anything…”? In the past, the label “consultant” designated someone who provided advice to businesses and organizations, but did not implement their advice.

Consulting 106

Consulting Paid Search Agency Work Management Ethics 106