Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

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Everything Technology Marketing

APRIL 27, 2011

This is followed by content views and downloads with 53 percent, and inquiries with 52 percent of responses respectively (multiple selections were allowed). Over 500 people responded - and here is a preview of the results. No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact.

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Everything Technology Marketing

DECEMBER 7, 2009

Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service.

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Everything Technology Marketing

JULY 10, 2010

This framework reflects the marketing view but can be easily expanded to link into the sales perspective (deeper view into the sales cycle). Operationalizing the B2B Marketing Framework The next iteration of the B2B marketing framework will map out the buyers journey in greater detail. But that's content for another blog post.

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Everything Technology Marketing

FEBRUARY 19, 2011

Or it can link to a "content hub page" (for lack of a better phrase) where you present your most relevant and compelling content assets to the prospect in one view. This call to action then links to a form page people have to complete before gaining access to the next content asset.

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Everything Technology Marketing

JANUARY 1, 2011

This is slowly changing as budgets are improving and a long term view is taking hold again in 2011, recognizing the importance of a strong brand to influence buyer preference. What marketing areas are less important in 2011?

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Everything Technology Marketing

AUGUST 26, 2012

Most B2B marketers are trying to measure content engagement - Web traffic, views & downloads and lead quantity & quality are the top 3 measurements For more details, download the full report " B2B Content Marketing Trends 2012 ".

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