websites Validation Related Topics 
Marketing Interactions
OCTOBER 8, 2020
One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. Unsure about the validity of their business case. At a minimum, a B2B buyer is thought to: Understand the problem they’re trying to solve.
Marketing Interactions
FEBRUARY 20, 2022
And, if you happened to visit their website during your information gathering, you’re showing even higher intent. Validate our (our company’s) expertise. Meanwhile, vendors who sell a product that could answer the challenge your problem presents have spotted you on their intent data radar. Help them justify the fix.
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