Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 11, 2012

Don’t just copy and paste the promotion from a webcast. Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Respect your readers’ time by minimizing pointless verbiage. Think of the context, too. Facebook is more playful than LinkedIn.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50

ROI Paid Content Social Marketing Webcast 50