Hubspot

MAY 24, 2017

Simply put, this refers to the media exposure earned by your brand through word-of-mouth. Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community. Be honest and transparent with members.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. The good news is that customers can be remarkably tolerant of mistakes as long as businesses seek their input and are transparent and earnest about their motives. In a business context, however, tribes have barely been a factor.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Buzz Marketing for Technology

JULY 7, 2008

Word of Mouth. transparency. Interviews & Speeches. online communities. Social Media. Uncategorized. Voice of Customer. and corporate HR. Why Community Matters. What others are reading. Influencer Marketing: An Oxymoron? advertising. blogcouncil. bookmarking. clearspace. consultant. crowdsourcing. culturechange. influencers.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

JULY 21, 2010

Plus it provides the opportunity to clearly state your transparency policies around actions like employees posting on discussion boards for clients, endorsements and objectionable content. Wikipedia has a good explanation of it ( [link] ).

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Biznology

DECEMBER 19, 2017

What we did was called word of mouth marketing. While I was always a proponent of transparently pitching bloggers and message board and forum owners on behalf of our very cool clients, that was never the company core, though we did create many a blog and website posing as superfans. If there was even a hint of “ Witch!

Astroturfing 99

Astroturfing Paid Search Agency Internet Marketing Communities 99

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Transparency. Buffer’s Open blog is an example of transparency. Think of Wikipedia—a massive website written by its users, dedicated to collaborative editing and content creation.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Transparency. Buffer’s Open blog is an example of transparency. Think of Wikipedia—a massive website written by its users, dedicated to collaborative editing and content creation.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168