Marketing Interactions

FEBRUARY 8, 2022

Imagine it like riding in the back seat while they navigate heavy traffic. Do they change lanes often trying to gain an advantage, or are they content to stick with the same lane as traffic ebbs and flows around them? To do so requires you do the work to learn and understand your buyers.

B2B 69

B2B Peer-to-peer Gartner Top of Funnel 69

Marketing Interactions

AUGUST 15, 2021

Or do they come to your site as direct traffic – on purpose? Are they only visiting your website when prompted by an email you send? Do they only arrive on your site via search or a targeted display or social ad? Downloads and Events (webinars). For a download, did they click the link and download the resource when you sent it?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JUNE 4, 2017

Yes, you can still measure increases to website traffic, but the focus will now be on activity by target accounts, not just any viewer of your website. Rather, the job is to expand influence within targeted accounts by increasing the number of contacts you’re able to engage. It’s not just a marketing job, but a team job. Final Thoughts.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

JUNE 23, 2017

For example, just because videos get the most traffic on your website doesn’t mean videos are the persona’s content of choice. When you understand where you need to be for the best effect, you can spend your time and resources perfecting those areas, rather than chasing everything that moves.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64