DiscoverOrg

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Why Recruiting is Like Marketing

DiscoverOrg

Build a Multi-Channel Traffic Plan to Drive Inbound Candidates. We had a to build a multi-channel candidate attraction plan to drive candidate traffic. There was no way that simply sourcing great candidates (although critical!) could get us the volume of candidates we needed.

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Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

We did this not just because our own mobile traffic has grown at twice the rate of desktop, or because we’ve seen a dramatic increase in the percentage of our users going mobile, but because we care about the mobile experience.

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Maslow’s Hierarchy for SDR Teams

DiscoverOrg

Marketing invests a lot of resources to drive traffic to our website. An automated email cadence to respond to prospects that fill out a request for more info or a demo via our website, but, we believe based on their website that they target job titles and companies outside the scope of our database. Go-Backs Campaign.