trade 
Customer Experience Matrix
JUNE 3, 2009
See my recent white paper Restoring the Balance for more on this.) But the stories also raise a note of caution: in both cases, the prospect approached the actual sales rep at a trade show, and the rep had no idea what they were talking about. Happily, both reps handled the situation well.
Customer Experience Matrix
OCTOBER 26, 2009
Here are the results: for prospects/leads for current customers corporate Web site 75% 70% social media 73% 72% custom content and media 70% 77% face-to-face events 69% 62% white papers / e-books 67% 52% Webcasts and virtual trade shows 64% 51% e-mail marketing 58% 78% online advertising 42% 13% direct mail promotions 33% 34% print advertising 33% (..)
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