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7 Reasons Every Business Needs to Twitter

WebMarketCentral

It's not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.

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Marketing in Reverse: Handling Returns

WebMarketCentral

As Multichannel Merchant magazine points out in this article , "handling merchandise returns is an important customer touchpoint. Second, proper returns handling is important to marketers.