Accelerate Marketing Growth With These 3 Data Science Tips
Lattice
OCTOBER 24, 2018
Sure, data scientists can be portrayed as the mad scientist type, toiling away in a dark room with …
Lattice
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No MQL Left Behind – Alignment Tips & Tactics for a Smooth Handoff to Sales
Lattice
OCTOBER 24, 2018
Our precious, precious, MQLs. We hunt them down, we nurture them up, and, finally, we pass them over …
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4 Tips on Fostering a Great Sales Enablement Relationship Between Sales and Marketing
Lattice
OCTOBER 24, 2018
At this time, the meaning and function of sales enablement may still differ from company to company. However, no matter …
I Like Big Stacks and I Cannot Lie
Lattice
DECEMBER 1, 2015
However, 2016 is the tipping point when we’ll see marketing organizations be able to not only segment their target audiences down to small groups, but then serve customized content to those segments, via a variety of tools in their technology stack.
All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
Lattice
NOVEMBER 13, 2015
Take it a step further and develop talking points, tips, hints and best practices so sales can have the most engaging conversations with prospects. Consider passing your predictive attributes to your sales team so they can see exactly why the leads and accounts are high potential targets.
A Lattizen Year in Review – Top Content
Lattice
DECEMBER 28, 2015
Read more to learn tips on cross-selling and up-selling to existing customers. (Side note: I love when this happens. It shows that good content has no age!) So many companies are looking to grow revenue and are looking to tap into their customer base to do so. The 8 Evils of Buying Lists.
One Size Does Not Fit All
Lattice
APRIL 7, 2016
This self-selected population is the ‘tip of the spear’ in the organization. In addition, leads coming to your site will have a natural interest in your product and may be different buying personas than leads you are reaching out to and trying to engage for the first time.
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