Brands Will Spend $10 million On Promoted Tweets By Super Bowl LI
readwrite
FEBRUARY 6, 2012
But first, brands need to learn how to use Twitter and avoid Sunday night’s Toyota disaster, in which the car maker ended up spamming people who used game-related hash tags. ” The $10 million figure is about 10% of the total spent on television advertising during this year’s game, Kerpen said. .
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