The Effective Marketer

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

MarketingSherpa Email Benchmark Guide: [link] Mailer Mailer Email Marketing Metrics Report: [link] Epsilon Email Trends Results: [link] MailChimp Email Marketing Bechmark: [link] Bronto Email Statistics: [link] As I said, look at them but don’t bet on them or try to set your goals based on what others are supposedly doing.

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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

I sure am guilty of mysquoting it once or twice and I have recently heard a VP say it like it was the new gospel. “67%

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How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

All of this can be achieved without the pre-requisite of a background in statistics or data analysis. They would then need that data crunched by experts familiar with overly complex statistical programs to create long-winded reports. Today you can collect that data yourself and create your own reports for less than $100 per project.

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How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

All of this can be achieved without the pre-requisite of a background in statistics or data analysis. They would then need that data crunched by experts familiar with overly complex statistical programs to create long-winded reports. Today you can collect that data yourself and create your own reports for less than $100 per project.