Remove social strategy

Digital B2B Marketing

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Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Own It More than ever, you need to own and enforce your overall strategy. Here are three of the key changes marketers need to make.

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Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. When you follow best practices and chase trends, you allow someone else’s vision to dictate your marketing approach. Is it merely marketing noise or is it valuable?

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