Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

JUNE 15, 2011

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. Not gonna happen in B2B.

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Image via Wikipedia. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. These guys are smart.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JULY 28, 2010

Image via Wikipedia. individual employees can blog as long as they adhere to the company’s social media policy. individual employees can blog as long as they adhere to the company’s social media policy. In part, this is an issue of control. What do you think? Tweet This Post.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Chris Koch

NOVEMBER 11, 2011

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Image via Wikipedia. Actually, calling Smarter Planet a tagline does it a disservice.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100