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Biznology

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5 steps to wrangling your most important social media channels

Biznology

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started.

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

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Don’t be a “wuss” anymore on social media with your content and discussions

Biznology

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. These sales professionals challenge common practices, thoughts and approaches.

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Personalized content for more effective content marketing

Biznology

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. A worksheet template? Tools to Consider. Personalizing content will yield much greater results. Something else?

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How does Vodafone prove digital media’s effectiveness?

Biznology

This is becoming more important with the growing socialization of actions (through tools such as Zeebox, GetGlue or Facebook Connect). Our strategy is going to be based on how we can provide the best possible campaign for each audience. 96% of them have joined Social Media. 350B in spending power.

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Tech Tips to Improve Your Client Communications Strategy

Biznology

To set automated appointment reminders , use the above-mentioned meeting scheduling tools. Using multiple digital marketing and reporting tools and measuring different metrics for each client may consume lots of your time and harm client relationships. Numerous invoicing tools can help you automate your billing processes.

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How to Build a Content Strategy that Delivers Results

Biznology

According to CMI, 63% of companies don’t have a documented content strategy. So, how do you build a content strategy that drives results? Before you even start building your content marketing strategy, you first need to get to know your audiences. Define the Goals of your Content Strategy. Build Solid Buyer Personas.