Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Instead create personas of people that buy your solutions or products.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Industrial Marketing Today

MAY 11, 2010

Company news and industry SIC codes tied for third. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&#

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

WebMarketCentral

DECEMBER 28, 2009

Social Tagging. Tags: Web 2.0 What’s a Retweet? Dell Says It Has Earned $3 Million From Twitter by The New York Times Okay, the figure quoted in the headline is now outdated (the most recent Twitter revenue claimed by Dell on Twitter is $6.5

Twitter 20

Twitter Tactics Web 2.0 Tips 20