The Point

MARCH 23, 2023

CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists. CRO is a systematic, very deliberate process of modifying a Web page or Website with the specific purpose of improving the percentage of visitors who take a desired action, such as making a purchase or filling out a form.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

The Point

JANUARY 21, 2020

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Effectiveness.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

JULY 30, 2020

Link keywords within blog content to relevant pages on your main Website. Just know that SEO takes time, so don’t expect results overnight.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

SEPTEMBER 15, 2015

Key findings from the survey include: • Technologies considered most crucial to marketing success were Content Marketing, SEO, and Marketing Automation. A free copy of the survey report – including a complete summary of results along with expert analysis – is available for download from the Spear Website.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Tactics 100

The Point

SEPTEMBER 20, 2010

It should contribute significantly to overall search traffic and SEO rankings. And frankly, it should look at least as good as your Website. Especially over the long term, since a compelling piece of content can be leveraged over multiple campaigns – SEM, content syndication, Website, email, lead nurturing, etc.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

OCTOBER 14, 2010

Marketo has more than 300 content assets on offer on its Website.). When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset. It makes a big difference for SEO and search traffic. Why does Marketo publish their pricing on their Website? Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

FEBRUARY 4, 2013

The data contained in the report were extracted by analyzing more than 62 million Website visits, 215 million page views, and 350,000 leads from more than 600 Optify customers. In the meantime, this year’s edition is a worthy read for any B2B marketer looking to benchmark their own demand generation, social media, and Website performance.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100