Customer Experience Matrix

JANUARY 10, 2012

The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 4, 2014

the hot new feature is…SEO content rating. Do I get SEO credit for using “top of the funnel”?) In their case and others, the reason seems to be a combination of larger size deals on new customers and growth in billing to existing customers. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). I guess I should send them a t-shirt or something.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

APRIL 10, 2014

The SEO and calendar features are still in beta and will be rolled out this spring and summer. The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

DECEMBER 12, 2010

Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) Integration will be the new mantra.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 2, 2011

For what it’s worth, the amount of work remaining for users was also my original criticism of HubSpot’s SEO tools. But the question remains: can automation reduce those requirements enough to matter? Those do seem have pleased many users, so I’ll certainly entertain the possibility that HubSpot is on the right track.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120