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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. Plus, their SEO, SEM and PPC performance. Their ability to manage: What decisions have senior managers made in the past? What personas are they targeting, and how?

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How to Do a Competitive Analysis So Good Your Competitors Can’t Compete

ClearVoice

It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. Stay relevant by keeping atop social trends so you can pivot to places where your brand fits. It could be for a brand refresh, a website overhaul or due diligence before launching an ad campaign.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

SEM skills to improve the ROI of the different digital marketing campaigns. A marketing director should be able to look at seasonal trends, pull data from financial reports, and list the marketing expenses, as these are all essential elements of forecasting revenues. . How do you stay updated with the latest marketing trends?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

What Works ( Vendor Government PR Trends Spending Release ). SEM & SEO & PPC & CTR. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010. Bob Scheier ( @BobScheier ). What B2B Readers Want, Circa 2010 , February 2, 2010. July 8, 2010.