Tomorrow People
JUNE 14, 2022
Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. Plus, their SEO, SEM and PPC performance. Their ability to manage: What decisions have senior managers made in the past? What personas are they targeting, and how?
Webbiquity
FEBRUARY 4, 2013
Although the book is excellent overall, one could raise a few minor quibbles with it: The explanation of strength-weakness-opportunity-threat (SWOT) analysis in section one is presented a bit lightly; this is a critical exercise to get right, and getting it right requires a fairly significant research effort.
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ClearVoice
FEBRUARY 15, 2021
It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. Additionally, there are a bevy of SEO and SEM tools that will reveal all sorts of useful data such as what keywords your competitors are ranking for, CPC (cost per click), and where their backlinks are coming from.
Webbiquity
JULY 26, 2010
SEM & SEO & PPC & CTR. How to Get Coverage in Blogs – Really , March 22, 2010. Social Media is Simpler Than You Think , March 29, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. Business Blogging. Optimization. Statistics.
Single Grain
JUNE 3, 2021
SEM skills to improve the ROI of the different digital marketing campaigns. UX design skills to ensure that the website, product content, ad copy and other marketing pieces are easy to navigate and use. SEO skills, since organic search plays a vital role in maintaining a business' reputation and acquiring high-value customers.
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