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Chris Koch

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How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Unless you Google “ Jimmy Fallon SNL audition,” the video won’t show up in the magic first two pages of a Google search and it is nowhere featured on Fallon’s NBC website. Look, I don’t mean that as an insult. Should the Industry Try to Capitalize on It?

Wikipedia 100
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The last of the anti-social marketing tactics

Chris Koch

I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Image via Wikipedia. Not that the defenses were much more than Maginot Lines to begin with. Many of these companies compete with one another. Actually, calling Smarter Planet a tagline does it a disservice.

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The last of the anti-social marketing tactics

Chris Koch

I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Image via Wikipedia. Not that the defenses were much more than Maginot Lines to begin with. Many of these companies compete with one another. Actually, calling Smarter Planet a tagline does it a disservice.

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Koch to S(blank)0s: Drop Dead

Chris Koch

Image via Wikipedia. No one searching on S(blank)0 is going to find this post and I hope they don’t. Because if they’re searching for it and they work in marketing they are misguided. In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old).

Wikipedia 100
article thumbnail

Koch to S(blank)0s: Drop Dead

Chris Koch

Image via Wikipedia. No one searching on S(blank)0 is going to find this post and I hope they don’t. Because if they’re searching for it and they work in marketing they are misguided. In 1975, New York City was a real s—thole (I should know, I was a teenager growing up in the area at the time—yes, I’m that old).

Wikipedia 100