Tony Zambito

MAY 13, 2011

.  I happen to like the term “appetite” for it serves as an apt description of the search mentality B2B buyers may be exhibiting.   The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

APRIL 19, 2010

  The financial crisis and the meteoric rise of social media marketing have suddenly changed the game for both sides.   .   They are undergoing culture shock versus culture change.    Two major events have happened in two years.    This is culture shock, not culture change.

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B.   Image by luc legay via Flickr.

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100