search-engine websites 
Sales Engine
MARCH 28, 2016
Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.
Sales Engine
MAY 12, 2016
Search engines are the new outlets for information, and sales has less influence with these top-of-funnel shoppers. But it’s not the main goal of today’s demand generation engine fueled by content marketing. It’s only the tools and techniques that have changed to help replicate these conversations digitally.
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Sales Engine
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic.
Sales Engine
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. Attribute Number 2: Top of Funnel Content usually lives in a blog and is used to drive traffic.
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