Lattice

NOVEMBER 18, 2015

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. The post Using Predictive Analytics in 2016 to Drive Full-Funnel Demand appeared first on Lattice Engines. Acquire High Quality Leads. about a web user that make show some intention or future action.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

NOVEMBER 13, 2015

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines. Identify who is Actively Looking on the Web.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Lattice

OCTOBER 12, 2015

Think air cover campaigns on social and search and direct mail campaigns to stand out from the crowd. The post Account-based Marketing: It’s Time to Flip appeared first on Lattice Engines. Think nurturing on steroids : Imaging turning email campaigns into account-based campaigns on the fly.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100