B2B Marketing Traction

MAY 17, 2012

Track and increase customer satisfaction. Survey your customer’s satisfaction levels and then take action to improve the levels. Know which customers are profitable. Know what your customers want and need (and what they don’t know they need).

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

JUNE 25, 2014

The customer’s satisfaction with your product and service is a key factor to their recommendation, but there are other aspects of their brand experience that make a difference. Ongoing marketing to your customers must be done with a clear understanding of who they are, what they need, and how and what they may buy again.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

FEBRUARY 5, 2016

How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? What are the critical success factors, and how will we measure them? Do we need to generate new leads, create awareness, better support existing customers, build a user community? How will we accomplish these goals and objectives?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

OCTOBER 18, 2010

Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100