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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

The role of the platform is to manage a central customer database so that all the apps work from a common core of information. I’m guessing that vendors who have already spent time integrating with Salesforce.com and other established platforms have a very clear picture of what’s required to make a platform truly useful.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

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The Ultimate Growth Marketing Software Stack

Lead Liaison

It’s about establishing a process to see what works, then rinse and repeat. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Product Managers and engineering teams can use Jira to run engineering sprints (short periods of work prior to a software release) and track overall progress.

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

It’s about establishing a process to see what works, then rinse and repeat. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. Product Managers and engineering teams can use Jira to run engineering sprints (short periods of work prior to a software release) and track overall progress.

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A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. Assembling these packages would be quite a bit of work, but only has to be done once. Is it very different from the standard scenarios you’ve already worked up for training and sales demonstrations?

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5 Tips to Make Sales and Marketing Live Happily Ever After

Hubspot

The presentation featured HubSpot's Business Systems Manager Leah Norris (who represented the marketing side) and Nancy Kamerer, account executive and former senior director of sales development at Salesforce.com, who represented the sales side.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

So ideally you want to be in bucket number three, and in that way, sales and marketing can kind of work in harmony. We’re also working on something to help automate the scheduling of meetings. Within Lead Liaison we use a solution from atlasin, it’s called Complements, its kind of a Wiki. What is killed enablement?