Anything Goes Marketing

article thumbnail

Sharing Space: Marketing and Sales

Anything Goes Marketing

This can be in the form of a newsletter, webcast, blog or podcast. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records. Marketing needs to involve sales as much as possible in their marketing efforts.

article thumbnail

One way to tackle closed loop marketing

Anything Goes Marketing

With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. In this case, you need to sync up your query strings values to an object in your CRM - typically called a campaign object. Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc.