sales Vtrenz Related Topics 
Customer Experience Matrix
JULY 8, 2009
Major advances are still needed in usability, particularly for complex marketing programs, and in coordination with sales systems. Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.
Customer Experience Matrix
MAY 18, 2007
The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
FEBRUARY 24, 2009
Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. That last point morphed into a discussion of the increased integration between marketing and sales.
Customer Experience Matrix
OCTOBER 27, 2006
Firms like Eloqua and Vtrenz provide a mix of features—essentially, email and Web campaigns for lead generation and nurturing—that don’t match my usual categories. They are certainly not conventional CRM since they integrate with other sales and service products.
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering.
Customer Experience Matrix
JULY 25, 2009
Business marketers generally limit their focus to lead generation and nurturing, which at most requires light synchronization with sales. High labor costs mean that lower software prices would do little to encourage sales, since the buyer’s total expense would remain nearly the same.
Customer Experience Matrix
OCTOBER 11, 2006
So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( www.vtrenz.com ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products. The more common phrase is “sales, service and marketing.”
Expert insights. Personalized for you.
120 
Let's personalize your content